Craftsman Tools + Updated Design Language
After the Craftsman band was acquired by Stanley Black & Decker, there was an initiative to create a new visual design language for all Craftsman’s hand tools. My work focused on defining core elements like form, texture, and grip details that not only improved usability but also gave the tools a strong, consistent identity. This project set the design standard for future Craftsman products and helped reestablish the brand in a more modern, competitive space. It was a balance of honoring Craftsman’s legacy while pushing the design forward in a meaningful and visually impactful way.
DeWalt Hand Tools + Lighting
I’ve had the opportunity to design numerous hand tools and lighting products for the DeWalt brand. Often, the focus was on creating products that better align with the brand’s latest generation of power tools. The updated look brought stronger visual consistency across the portfolio while maintaining the rugged feel users expect from DeWalt.
Dewalt Tough Box
The DeWalt Jobsite Box was built to handle the touch conditions of a construction site, and ensure secure tool storage. I worked on refining the design and construction details to balance rugged durability with real world usability. From mechanical lid supports and gas struts for easy access, to recessed lock enclosures and forklift rails for safe transport, every feature was considered for demanding professional use.
Constructed from 16-gauge steel and finished with a UV-resistant powder coat, the box is built to last. I helped integrate thoughtful interior features like an internal tray for small items and a cargo net for fragile tools, all protected by a full-perimeter weather seal. The bold yellow finish ensures high visibility, and ergonomic swing-up handles make moving the box easy, whether by hand or with a forklift.
Modular Hardhat Concept
This modular hardhat concept was a personal passion project aimed at rethinking one of the most essential pieces of safety equipment on a job site. I set out to integrate commonly used accessories like eye protection, a Bluetooth headset and flashlight into a single, streamlined product. The goal was to improve day-to-day efficiency for construction workers.
While the concept generated real interest for commercial production, it ultimately remains a design concept.
