Febreze Car Air freshener
Febreze CAR had been a staple in the P&G lineup for nearly a decade, but it was time for a refresh. I was part of the effort to modernize the design based on years of consumer feedback while making it more intuitive and manufacturable. The updated design improves fragrance visibility and introduces a redesigned intensity dial that’s easier to use and understand. Careful attention was given to part reduction, tool-friendly geometry, and assembly efficiency, ensuring the new design could be produced at scale without added complexity.
Sustainability and Cost Reduction
With hundreds of millions sold each year, even small changes can have a big impact. One of the goals was to reduce material use without sacrificing durability. The new housing uses 20 percent less plastic, which translates to significant waste reduction and cost savings.
Market Research
To ensure the refreshed design would be compatible with the wide range of vehicles on the road, field testing was needed across numerous car interiors to measure vents, test installation, and evaluate visibility from different angles. This hands-on research helped validate key dimensions and ensured the product would fit securely and function properly in the vast majority of vehicles. In parallel, in-vehicle interviews were conducted with users to better understand their habits, preferences, and pain points.
Swiffer Power Mop
The Swiffer Power Mop is part of a broader effort to help shape the brand’s ongoing evolution. Building on the success of Wet Jet, the Power Mop was developed as a premium, performance-driven extension that stayed true to the simplicity consumers expect. By drawing on years of shared insights and prototyping experience, we translated key user needs, like a wider mop head and more durable substrate—into a more effective and satisfying cleaning experience.
A Cohesive Vision Through Design
With each new product, the collaboration with P&G has allowed the refinement and evolution of the Swiffer design language, and CMF Standards. Visual cues like the champagne colored pole for the wood floor version not only guide users to the right product, they also signal a more elevated, modern Swiffer. Together, these design decisions help ensure that every new product contributes to a cohesive and timeless design language.
Febreze CMF Design
As part of P&G’s Febreze line, the Scent Booster called for a design that felt fresh, functional, and visually aligned with the rest of the brand. There was a specific need to explore a range of surface pattern directions that could communicate fragrance, energy, and cleanliness while complementing the rooms it would live in. The final pattern helped elevate the shelf presence and reinforced the premium feel of the product.
In addition to pattern exploration, I created the fully detailed 3D CAD surface used for production. Working closely with engineering to ensured the final design translated seamlessly into tooling and high-volume production, maintaining fidelity to the design intent while meeting all technical requirements.
Concept Sketching
Concept sketching has always been one of the most important and enjoyable parts of my design process. It's where ideas come to life quickly and intuitively, helping me explore form, function, and user interaction before moving into CAD. Sketching allows for fast iteration, clear communication, and creative problem-solving. I’ve included a few higher fidelity sketches here to show how I use this step to bring clarity to complex concepts.
